Bo Bartlett Exhibit

The Challenge

Design the exhibition and promotional materials for Bo Bartlett: Unfolding, An Idea Takes Form, a show that explores how an artist’s ideas evolve through the sketches, studies, and finished works of American realist painter Bo Bartlett.

The Solution

Roycroft Design developed the logo and branding for the exhibit, applying the visual identity to wall graphics that provided information about Bo Bartlett and his practice, as well as highlighting the three main ideas of the show — Notice, Explore, and Discover. We also created a number of materials that promoted the exhibit, including a magazine ad, poster, postcard, and social media graphic.